MTN, the leading provider of telecommunications services in Africa and the Middle East, entered the Ghanaian market following the acquisition of Investcom in 2006.
OUR VALUES DRIVE OUR BUSINESS
MTN’s overriding mission is to be a vehicle for Ghana’s economic growth and development, helping to promote Ghana’s strong development potential from the provision of world class telecommunications products and services all through to innovative and sustainable corporate social responsibility initiatives.
MTN is the market leader in an increasingly competitive mobile telecommunications industry in Ghana with almost 10 million subscribers and offering its valued customers a range of exciting products and services under Pay Monthly and Pay As You Go Services.
MTN’s network coverage is extensive, covering all 10 regional capitals, major cities and many rural and remote areas. MTN continues to invest heavily in infrastructure to expand its coverage and capacity across the country. MTN has more than 70 customer service centers and hundreds of local agents across the country.
OUR VALUES DRIVE OUR BUSINESS
MTN’s business across its 21 footprints is governed by five values – Leadership, Innovation, Relationships, Integrity and a Can-Do spirit. These values have contributed to MTN becoming the leading player in the emerging markets of Africa and the Middle East, with a total global subscriber base of over 158 million and serving a population under license of over 500 million people.
MTN delivers uniquely designed communication solutions. As the leading telecommunications company, MTN is focused on providing excellent telecommunications services across the African continent under the philosophy of improving access to economic empowerment.
MTN has a wide variety of network services as well as segments. These are specially designed for different kinds of people to enhance their mobile experience. MTN understands that the best way for us to gain a competitive edge in a local market is to offer different products and services which suit people’s life styles and economic situations whilst allowing them to enjoy the best solutions and offerings.
The newly launched MTN Business also provides small, medium and large scale businesses with data solutions and appropriate IT infrastructure to enable them deliver up-to-speed efficiency in their operations.
Equipped with a proven record of technological innovation and a corporate culture that thrives on understanding telecommunications in emerging markets, MTN continues to consolidate its leadership position in the country.
ENRICHING LIVES THROUGH INNOVATION
Innovation, a key value for MTN enables the organization to understand the needs of its varied customers and finding solutions that best meet their needs. MTN has responded to these varied lifestyles of its customers by introducing a number of exciting products and services including the 3.5G technology, DSTV Mobile Services, Seamless Roaming Services, Mobile Money, MTN E-Selfcare MTN fon mail, and Blackberry phones and services. It is not surprising that the flexible Segments in addition to our innovative services like Call Me Back, Me2U, Voice SMS, the MTN Zone and several others have become popular in the country. Very recently MTN has again introduced services like the Pay4me, Phone Backup services and Mi-Life Insurance all with the aim of meeting the divergent needs of its subscribers. With the Phone Back Up service, subscribers of MTN would easily retrieve their contact numbers even when they lose their mobile phones.
Enriching lives through sustainable social and community interventions.
MTN acknowledges its responsibility towards their stakeholders to sustain long term mutual value. In this regard, MTN Ghana has established relationships with governments and community groups for partnership that is geared towards improving the quality of service it offers to Ghanaian consumers and enriching their lives as well. In order to make a meaningful impact on the lives of people and communities in which MTN operates, the company established the MTN Foundation across all its footprints globally.
The MTN Ghana Foundation has been remarkable in fulfilling its mandate of improving the quality of people’s lives through appropriate corporate responsibility interventions in communities where MTN operates. As a global policy, a proportion (one percent) of each operating unit’s profit after tax is dedicated to undertaking corporate social responsibility initiatives. The Foundation aims at having a broad community impact and supporting national development priorities in the areas of health and education and economic empowerment. The Foundation has so far invested over GHC 5.6 million in CSR projects in the country.
MTN Group has also instituted 21days of Y’ello care where staff volunteers their time and effort to serving their communities for 21days in June annually. Last year, the Ghana operating unit was adjudged the best among the 21 MTN operations for recording the highest staff participation and undertaking the best CSR programs for the year. As its prize, the Ghana operating unit was awarded USD 100,000 and a trophy. MTN Ghana’s record breaking 15,770 trees as against Group’s request for 1000 trees to be planted in this year’s Y’ello Care again puts it at another opportune position to retain the trophy. Which MTN has proudly for the second time won the coveted prize of $100,000.00.
FUTURE PROSPECTS
MTN as a corporate multi-national will continue to demonstrate resilience in the face of tough challenges in the telecommunications industry in Ghana. We reckon as industry leaders that, the next face of Ghana’s telecommunications industry is in data offerings and as such have laid the appropriate strategies that will propel the country into that regime. MTN has invested a total of USD 90 million in the West Africa Cable System (WACS) which is currently being laid in the country and which would be operational by the first quarter of next year. MTN Ghana’s investment of USD 285 million in establishing the Sakaman and Kaase Switch Centers is a clear evidence of its poised for leadership in the industry.
About MTN Ghana
Launched in 1994, MTN is a global telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The countries are: Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN”.
